How can collaborative ethnographic research be used to analyse contemporary media use in the home?

Brian A. Hoey explains the term ethnography to, ‘provide a detailed, in-depth description of everyday life and practice,’ that refers to the various studies between individuals and cultures. Collaborative Ethnography on the other hand refers to the research made by multiple parties during the process being made, to ensure ethical practice during the investigation. This is the key to the study of the media trends and media consumption which impacts those working within the media industries to understand their audiences and achieve their goals.

Quantitative data is useful in tracking certain trends over time, focusing on numbers can hinder relationships between the researcher and the subjects. An example of a quantitative study was conducted by Nie and Hillygus known as a sort of time diary that involved a family to fill out surveys every week of six hours of interaction with each other or accessing the internet. It focused on the impact of the internet on individual’s social lives because Nie and Hillygus were interested in the debate on whether it enhanced or inhibited sociability. The results however that the displacement of the hypothesis had a greater bearing and revealed, “The more time spent on the Internet at home the less time spent with friends, family and on social activities (Nie & Hillygus 2005, pg. 11).”

Qualitative research on the other hand studies in ‘examining the personal meanings of individuals.’ An example of what qualitative research involves an interactive interview with just a single individual that would connect with them in a more in-depth approach. This encourages more of a personal approach to research, delving deeper into the media consumption of individuals with qualitative research.


To conclude how a study into the collaborative ethnographic research can be used to analyse contemporary media use in the home depends on the topic of the research. When measuring statistics say, how much time does a family spend with each other compared to the internet than quantitative methods would suit this better or when targeting a plural area of people. Qualitative research methods would be used when focusing on the main key topics of collaborative ethnography being cultures, customs and differences, being an example of a single individual’s perspectives or actions.

Brian.A.Hoey, 2000-2015, ‘What is Ethnography,’ webpage, viewed 19 of August

Nie, N.H., Hillygus, D.S. 2002, ‘The Impact of Internet Use on Sociability: Time-Diary Findings,’ IT&Society, Vol. 1, No. 1, pp. 01-20.


Where is your Media Space?

A Media Space is found through any electrical device that supplies social networking services that connect us to people in some way either through reality or virtual. Not only does it supply a space for you talk and find people but also to target your key interests to engage in or even share with others. It exists due to the evolution of technology and because of the easy access everyone has to a device that gives this ability, such as computers, phones, tablets, laptops and even gaming consoles.

My name is Eloise and I am very connected to my devices whether it be my computer, my gaming consoles and my phone. As a student in my second year studying a bachelor of communication and media majoring in journalism and professional writing I love to always hop on Facebook and YouTube to find news and my interests. This is not only for myself but also for my group.

I help out with one of the clubs at the university called the Video Gaming Association as the Engagement Manager that always updates the Facebook page for our viewers to interact with relevant content that everyone likes.   I am constantly on the page updating, sharing, posting to get people to interact and engage with one another either through events or just online.

Xbox-One-dashboard   Source

I want to bring up a device that is normally not referred to as a Media Space, a gaming console. A Gaming console is very similar to either your computer or even your phone. How is due to the fact that you can contact your friends, make new ones, access online information and even now with the new generation technology it has become more of a social networking style that shares, posts and likes.

Technology has advanced so much in our devices that we don’t socialize like we used to. We are consumed in these devices as it gives us easy access to the internet and resources that we find interesting. Also to point out, ‘Media Space’ has in the wording ‘A Space’ that takes us away from the world that is why it is so popular.

POWER_for_the_PEOPLE          Source 

Is Technology Taking away our Jobs?

“The trademark accessories of white collar work—the desktop, the file and the phone—are now easily available on mobile devices that are celebrated for bringing the office wherever one may go” (Greg, M, p. 4)

This might be considered as bad or good, depending on the way you approach it. The term, ‘Liquid Labour’ is identified as a shift in the labour force that previous work within industrial workplaces will eventually change or adapt to a modern area. Such as the quote refers to above, these devices are bringing us closer together by making our workplace online or interactive through our devices. But is this entirely true?

I believe that since the start of the expansion into a new era with the NBN this can be a clear example of it. The NBN is being further advertised to bring people closer and make your work places grow at home. Even though this is beginning to be a slow process and people are questioning the health factors of continuous concentration on these devices, would we become so consumed that maybe it might place us further at risk with jobs or health?

Gregg, M n.d., Function Creep: Communication Technologies and Anticipatory Labour in the Information Workplace, viewed 18 August 2015,

Have we turned into Cyborgs?

The average person now a days carries around a mobile phone everywhere they go as if it was life or death most of the time. It could be that fact of our connections towards social networking websites such as Facebook, Instagram or Twitter being a simultaneous activity we all must partake in every day. Humans are further seen as these robotic beings that are consumed in the technology we created maybe even Cyborgs which were invaded by the advancement of technology.

A lot of movies and books have continuously been published along the lines of the advancement of technology and Artificial Intelligence that one day is believed to control us or in turn kill us. Such examples can be through, ‘Gamer’ or ‘I Robot,’ films which in turn robots or technology have advanced too much that has either turned on us or consumed us.

Even Stephan Hawking’s mentioned in an interview during the end of 2014 that, “The development of full artificial intelligence could spell the end of the human race.”

However the fact of the matter is that it is both the device and the space within the net that people become consumed in. Through the article, ‘Cyberspace and the American Dream: A Magna Carta for the Knowledge Age,’ the author’s idealized the idea behind what is Cyberspace. They believed it solely consisted on the software used in allowing access and knowledge to be passed around. (Internet)

Quote: “This environment is “inhabited” by knowledge, including incorrect ideas, existing in electronic form.”

Dyson, E., Gilder, G., Keyworth, G., Toffler, A. (1994) Cyberspace and the American Dream: A Magna Carta for the Knowledge Age 

We are all connected by Cords

Think of your brain, it has various amounts of cords connected to specific outlets that all trigger an emotion or movement in your body. A message is sent back and forth through these cords to be played back once received. This is how we gather our information via email, telephone, text etc.

fig10                                                            Source

The world seemed all too simple back in the year of 1837, when the first dot dash Telegraph was made by Samuel Morse. When a single cord was used to help overcome obstacles involving connection through long distance communication.  It started out with dots and lines to actual numbers and letters. This day and age we seem to trip over all the cords and fall into a never ending pit of rage when lag happens.

The advancement of technology and the involvement with the internet began to change communication all together. We are so reliant on it all that we can’t get away from these spaces within our homes, work or outside without something electrical attached to us. We are so consumed with this new technology of communication that is ever evolving in our eyes through social networking websites, certain apps such as Facetime and Snapchat plus many more.


Stadler, F 2005, Open Cultures and the Nature of Networks, Futura publikacije, Novi Sad

Sterling, B 1993, A Short History of the Internet, Magazine of Fantasy and Science Fiction, viewed 07 August 2015