Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience. Ideally, each medium makes it own unique contribution to the unfolding of the story. (Henry Jenkins)
Transmedia is placing an idea to consume various elements or materials to create a further world of adventure and excitement. This world or famous media is then processed and passed on further to build upon through multiple devices or channels to continue this story. It is when it starts by a book, to a movie, to a series, to a show, to games, to apps and further on.
A major example connected to the Xbox is the Halo Franchise.
The Halo games have made a major impact upon the Xbox. It has gone from graphic novels to animations, figurines and movies even the Windows 8 phones with the new cross of Siri ‘Cortana’ one of the main characters in the Halo games.
‘…Collective intelligence, to refer to new social structures that enable the production and circulation of knowledge within a networked society.’ (Henry Jenkins) Social structures are created in the halo world with the realistic due to the adaption of making ‘Clans’ which battle each other but also can relate to the society with sports such as ‘Capture the Flag’ and ‘Odd Ball’ both now turned into real sports for a more realistic view of the game within a society.
‘…They introduce potential plots which can not be fully told or extra details which hint at more than can be revealed.’ (Henry Jenkins) This link between hints and learning more from the story through the different ways that Halo has been put across through the different areas example being ‘Halo Wars’ leak on who truly Masterchef was compared to the original games.
The Xbox is a machine that features games with in-depth stories that are passed around. The Xbox supply’s the player with the game rather than a story. These games put forth various stories which unfold more meaning and impact to the world originally created. In turn, The Xbox does supply people with Transmedia storytelling but only through its games.
Henry Jenkins, H.J. 2007, Confessions of an Aca-Fan/ Offical Weblog of Henry Jenkins, Transmedia storytelling 101, 22nd March, viewed 28th April 2014 <http://henryjenkins.org/2007/03/transmedia_storytelling_101.html >
2014, Cortana- Microsoft’s Vice Assistant for Windows Phone 8.1, What Cortana will look like on the phone, Virtuaniz, viewed 28th April 2014 <http://www.virtuaniz.com/2014/04/cortana-microsofts-voice-assistant-for-windows-phone-8-1/ >
2013, Whats the deal with transmedia anyway?, a picture of the main character masterchef, turnstyle, viewed 28th April 2014 <http://turnstylenews.com/2012/10/15/whats-the-deal-with-transmedia-anyway/ >
2008, No Brand Con/Saturday Afternoon, two girls in halo helmets playing capture the flag, viewed 28th April 2014 <http://www.firstagent.net/cons/08nobrand/page3.htm >
GamesHQMedia, 2013, Halo 5 Trailer, Youtube, 10th June, viewed 28th April 2014 <http://www.youtube.com/watch?v=1qSTpClAybI>